Technical Marketing Manager

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About the Job

Our client has a requirement for a Technical Marketing Manager for a 12 months contract opportunity.  The positions are located in Mississauga.

 Key Responsibilities

• Manage planning and execution of strategies for marketing & community engagement activities targeted at  IT professional communities & select influencers;
• Define and articulate our  value proposition across multiple audiences of technology professionals, students, enthusiasts who are not familiar with or not currently utilizing our tools & platforms;
• Showcase our interoperability by working with partners to develop and troubleshoot technology solutions across multiple platforms;
• Provide responsive, reliable, and high-quality support to community, partner and influencer engagements;
• Develop & define specific outreach mechanisms and channels (online, offline, etc.) to connect with target audiences; integrating efforts across other teams with similar objectives and audience segments;
• Monitor & address satisfaction issues within target audiences, own escalation with influencers, communities & manage process for effective response; package up & share outcomes with internal & external audiences.
• Drive the team’s digital strategy including online presence, outreach via blogging, online events, social media engines & other types of media;
• Provide analysis, reporting and communication to management on status & outcomes of community engagement and partner projects, highlighting mission critical and high-visibility activities and their impact on perceptions around our company, our technologies, our programs & communities; 

Critical Success Factors For The Role 

• Expertise working with a diverse set of programming languages/frameworks/technologies, including HTML5, Javascript, PHP, Python, Ruby, .Net, MySQL, MongoDB, Amazon Web Services, Windows Azure, etc. and familiarity working with open source software, including WordPress, Drupal, etc.;
• Expertise at building relationships, account management, and client support;
• Proven experience in building diverse networks among IT professionals & enthusiasts, preferably developer audiences;
• Skillful communicator, able to build new relationships & grow existing relationships into quantifiable outcomes for our programs, campaigns & perception change activities;
• Excellent writing skills, including background in blogging, online content creation & management of content via blogging/CMS systems, familiarity with media creation (photos/videos) & publishing software ;
• Success record of tracking & delivering against metrics (scorecards, KPIs, etc.); ability to quantify & communicate back to business performance against marketing metrics, ROI, etc. 

Culture of team 

• Highly creative, externally focused team with a strong community mindset. We develop & execute new marketing concepts, work with partners to build leading edge technology solutions, cutting edge digital & social media strategies & partner up with other groups to help develop & transform the relationships with external communities. We work closely together on high visibility projects together in-person, over IM or remotely via email/IM/Skype/twitter. 

Qualifications

• Strong Development experience
• Project Management
• Partner Management and Customer Support
• Current or Recent role as a Lead Developer or Technical Project Manager
• Strong social media and blogging experience
• Individuals with both marketing/customer support experience & technical background

Educational and Industry Background

• Bachelors Degree required;
• 10+ years professional experience
• 7+ years’ experience in the technology (ITS) industry
• 2+ years community engagement / community mgmt experience
• Experience working within public sector / education
• Experience building technologies in the cloud
• Participation in user groups and communities 

Key Words: HTML, PHP, JavaScript, Python, Ruby, .Net, MySQL, MongoDB, Web Services, WordPress, Drupal, Marketing, Blogging

How to Apply

Online:To apply for this and other suitable exciting opportunities with Zylog Systems (Canada) Ltd., you can register and apply online at www.ZylogCanada.com